David McElroy
SFA | Head of Standards
About Speaker
David strongly believes that we cannot protect nature without meeting the needs of the people whose lives are tied to the natural world. From a PhD in human impacts ecology to professional experience in changing behaviour, he has forged his career on “getting more people there sooner” when focusing on environmental issues. On this journey, he has developed a comprehensive understanding of voluntary sustainability standards systems and making multi-stakeholder initiatives work for everyone involved. David’s focus at the SFA is to ensure that the standards system is efficient, elegant, and achieves real-world impact at the pace and scale demanded by the situation. He is always looking for new ways to make that happen.