About Speaker
Get ready to join David McElroy, Head of Standards at the Sustainable Fibre Alliance (SFA), as he discusses the traceability of cashmere – exploring the many challenges and prospects – and shares exciting new updates on the SFA Cashmere Standard and Chain of Custody during NFC 2023 conference and pre-conference sessions.
With a PhD in Human Impacts Ecology and professional experience in changing behaviours, David strongly believes that we cannot protect nature without first understanding and meeting the needs of the people whose lives are tied to the natural world. He has developed a comprehensive understanding of voluntary sustainability standards systems and creating multi-stakeholder initiatives that work for everyone involved.